Phailaav Marketing built customer loyalty program strategy specifically designed for Cafe Maestro and their customers. Customer loyalty programs help track the spending of repeat customers then reward that loyalty with points that can be exchanged for rewards. Rewards for Cafe Maestro loyalty program typically included discounted meals, free menu items, or access to exclusive events and services. A loyalty program is necessary for business doers as it helps to remain a sustainable number of customers to make purchases at stores. In other words, loyalty program pays the way for the continuous revenues for a business. Positive customer experiences are the foundation of every successful restaurant and well-executed loyalty program. Before implementing the loyalty program, it was imperative that they had a satisfied consumer base .Our strategy was to ensure that the cafe had a satisfied base who was willing to opt for their loyalty program. Phailaav’s vast array of digital marketing strategies such as SEO, Opt-in Email marketing & enhanced social media presence also helped the business attract new franchisees & gain company exposure. Each company needs a unique and strategic marketing approach which will help conduct consistent communication between both the franchisor and the franchisee. Digital marketing is vital to franchise growth and if done properly, can be fun and simple!

Phailaav Marketing’s strategic alliance is an arrangement between two companies to undertake a mutually beneficial project while each retains its independence. The agreement is less complex and less binding than a joint venture, in which two businesses pool resources to create a separate business entity. With Phailaav’s expertise , Azzo entered into a strategic alliances with interior designers to expand into a new market, improve its product line & develop an edge over a competitor. The business alliance allowed both ,Azzo & Interior Designers to work toward a common goal that benefited both.   Business Growth & Alliance Strategy Results The effects of forming a strategic alliance was allowing each of the businesses to achieve organic growth more quickly than if they had acted alone. The partnership entailed sharing complimentary resources from each partner for the overall benefit of the alliance. Azzo increased their sales and expanded their business by getting into alliance with various interior designers.   Regardless of the industry or type of business, strategic alliances are the best way for a company to compete and succeed in today’s networked economy. But building a strategic alliance and making it work are not easy. Partnering well is a key core competence, and it is one that needs to be developed. Connect with Phailaav Marketing to grow your business with strategic alliances.    

Noir Shisha -A shisha company wanted to build alliances, target those who’d be most interested in using their products and services, and tell the story of the brand. They wanted an online solution to acquire new clients at a higher rate , by better engaging target groups about their products & build alliances with right partners for Pan India distribution of their products . Starting or expanding a business takes more than just a good business plan and product. It also requires avenues for getting your products to the right customers at the right time. Phailaav Marketing helped Noir Shisha find channels of distribution which involved building deep strategic alliances with the right partners that allowed them to accomplish their business goals . We ensured that relationships were mutually beneficial ,resulting in growth for both organizations. Along with this we provided regular organic industry-specific posting (5 per week) on Instagram.   Social Media Management Results Before Phailaav, this company had a completely fresh Instagram account, with no followers and no content. By providing valuable and eye-catching content, and utilizing popular industry hashtags, their profile saw a high organic growth of new followers over the course of just 4 months. Boosting specific posts & products through Instagram reels helped to increase the reach and engagement of the posts, turning them into a “short-term” advertisement. We targeted these boosts specifically to those who may have been interested in the particular topic or product .   n addition to these posts and campaigns, Phailaav also systematically reviewed all comments and interaction on the company’s social profiles, responding to all questions and continuing conversation initiated by followers.   Business Growth Strategy Results   Landing a distributor was the way to go for Noir Shisha. Noir Shisha established a presence on leading marketplaces & the next step was to get the product to as many potential customers as  possible. With combined experience of digital marketing and business growth strategy , we landed with the right distributor that dramatically increased sales and helped them reach untapped market.   If you’re a food & beverage related company hoping to build alliances & target those who might be interested in availing your services then business growth startegy & social media marketing may very well be a great solution for your business! Phailaav’s social media & business growth specialists can help you acquire new distributors & clients and better engage your target groups about your products . Contact us for more information today!  

Haritimas Travels wanted to build their following and awareness on social media accounts such as facebook & instagram, and add unique services to their current offerings. Our social media expert helped the travel firm create five industry-specific posts (per week) on each of the following channels: Instagram and Facebook. In addition to these posts , Phailaav also systematically reviewed all comments and interaction on the company’s social profiles, responding to all questions and continuing conversation initiated by followers.   Social Media Management Results Within the first few weeks of working with Phailaav, the company’s Facebook & Instagram reach and post engagement increased significantly, and continues to improve steadily each month. By providing valuable and eye-catching content, and utilizing popular industry hashtags, their profile saw a high organic growth of new followers over the course of just 2 months. New Product – Research & Development Haritimas was looking to turn their latest ideas into a new commercial products – Haritimas 4*4 club and Concierge service . Using our in-house product development pathway, we work with you to assess the potential of your idea and to transfer it from being a concept into a reality. If you’re a travel & hospitality related company hoping to build a community for your clients & target those who might be interested in availing your services then social media marketing may very well be a great solution for your business! Phailaav’s social media specialists can help you acquire new clients and better engage your target groups about your travel solutions. Contact us for more information today!