Branding is a creative, strategic process of telling potential customers what your company is all about: who you are, what you care about, why they should work with you & what they can expect from you. After you’ve started a business or created your first product, building a brand identity should be your number one priority.

Branding distills everything about what you do and how you do it into a singular, memorable essence that people will remember and continuously associates with your company. Branding is the process of designing and building a unique, memorable brand. Your brand identity is the set of creative elements that feed into the branding process—like your website, social media and logo—that broadcast your message, values and purpose. Digital branding is how you design and build your brand online through websites, apps, social media, video and more.